Patricia Field, the concept of identity, including the owner, designers, stylists, Brand Art consultants, film and television drama clothing stage guide.
The concept of the main reasons Store Hotel Venus in New York’s famous SoHo business district, shops, fashionable style of the existing urban street energy, there are night clubs like shouting your head. In addition to selling its own brand store House of Fields, also on behalf of other budding geniuses style of sharp, avant-garde designers full of personality works of tension, but also come from all over the collecting gadgets, it seems messy, mixed together, they create wonderful chemistry effect. In recent years, she also had a number of cross-border cooperation, for example, designed in cooperation with the Roca Wear shoes with Candie’s to launch street style, personality, accessories, served as artistic director of the Japanese Smacky Glam.
Throughout the entertainment industry, but also in order to be able to please get her to take pride in Design. Personally for the popular New York Broadway stage play The Opposite Sex, the Vienna musical Barbarella was designed costumes for the fashion circle comedy “Ugly Betty” begins with the first set of clues laid accurate fashion. Also because of her personal Wal-Mart, a fashion brand to offend regardless of the script has actually insinuate Vogue editor Anna • Untul suspected Juicy Couture strongly supported the movie “The Devil Wears Prada.” DKNY fashion brand with recent quarters, shape, fashion shows, promotional short film “Cocktail”, also from her handwriting.
Patricia • Rumsfeld’s like to work as “gadgets”, fanaticism involved in multi-level, because “all of these gadgets are all interrelated.” She said, “through exposure to different people, to exchange, to gain experience, which inspired a natural matter of course. And as the increasingly well-developed transportation and information faster and more convenient, to this world from a certain sense, seems to become Juicy Couture smaller and smaller, and supply and demand have looked at your fingertips, and this is our greatest common divisor. Of course, not just in fashion, but also include people’s ideas, viewpoints, and aesthetic sense. ”
“In the past engaged in a boutique business, accidents involving film clothing guide, I discovered that they had not been tied fashion shape, but even more love, because, after engaging in new career, through the match, found that such a huge fashion with the creation of Juicy Couture the original force, because it is my deepest love of choice, the choice of the most willing, not hand to mouth, not helpless. “