November 17, 2007, “China is still moving the Modern Chinese Art” - “imperial treasure” Men’s 08 new conference was solemnly held in the garment city of Shishi. The conference launched the famous Hong Kong designer Jianhua joined the “imperial treasure” after the launch of the first “Men’s artist” product line, including art shirts, art T-shirt, jacket art, art single-west, so as to “Design rise” a good interpretation of the concept of a “wearable art.” This is also the “imperial treasure” Men successfully bid for “Men’s artist” positioning concept, after half a year after the experience that precipitated a gorgeous appearance.
Speaking of “imperial treasure” Men, it was born in Fujian men’s sections are the core areas - lions. After 15 years of development, “Huang Po” to have scenery, Wing Ning, South Central, 3 Industrial Park, with a total area of 150 acres, of which the standard factory building of 80,000 square meters, has a very strong production capacity.
The next step in the formulation of development strategies, the “imperial treasure” in the longitudinal analysis of the international big, horizontal comparison Brothers brand, it was found “Design rise” the success of the international big pass laws, it Baby Phat is also the general domestic men’s short board, which is precisely the the “Emperor Bao” the opportunity to point. Thus, “Huang Po” soon established a “design rise” of the core strategy. This market is men’s business casual trend by casual fashion, such as Ba Jin, Dances with Wolves, etc. have turned Big Brother is also the gateway, seems still important.
June 22, 2007, after thorough discussion and Baby Phat argumentation, “Huang Po” lightning was shooting “Men’s artist” positioning concept; in determining the “Men’s artist” positioning and “Design rise” strategy in place, then quickly into a well-known Hong Kong Designer Jianhua.
Jianhua to “combat Trader” and “capable and competent designer,” known in the industry, services, visited the Mainland Baby Phat at the Golden Bauhinia, according to meters slaves, St. Mary Tin, Micron, Bolton, Wei Peng and many other well-known brands, results are striking, award-winning, well to ensure the “design rise” strategy for success. This time, Jianhua in the shortest possible time, with the fastest speed, the use of the sophistication of design style, profound knowledge, all in one, the words “Art the Modern China,” Huang Po-08 Men’s Spring conference interpretation most vividly, not only to subvert the Fujian Men’s plate business has always been casual style, has also Baby Phat been a number of guests and agents to the meeting, joined by enthusiastic applause.
